The behavior of residents of Seoul is divided according to their residence, so this residence.The SM Entertainment headquarters building in Samseong-dong, southern Seoul. This region, especially around the Teheran Street, is a compact mass of all the multinational companies, financial and business institutes, including, Yahoo, Citibank, Samsung, Hynix, and Posco.Additionally the finance of each district stands in contrast. Gangnam literally means South of the river, indeed it is located in the southbank of the Han-river. Gangnam Area Property Listing.
With the exception of YG Entertainment, most entertainment agencies and companies had settled themselves in the Gangnam neighborhood, mainly around Cheongdam-dong. Big Hit Entertainment awaits its move into a new building in Yongsan District, central Seoul, when construction is finished, while YG Entertainment built its home in Hapjeong-dong, western Seoul, ever since its foundation in 1998 and did not move to Gangnam despite the huge success of its bands Big Bang or 2NE1. JYP Entertainment moved to Seongnae-dong in eastern Seoul from its headquarters in Cheongdam-dong, southern Seoul, in 2018. SM’s will be the last of the four biggest entertainment agencies to leave Gangnam after YG Entertainment, JYP Entertainment and Big Hit Entertainment all relocated. This will be the first time for the company to move north of the Han River since it was founded in 1995. SM Entertainment announced it will move its headquarters from Samseong-dong in southern Seoul to Seongsu-dong in eastern Seoul to an officetel building near Seoul Forest named Acro Seoul Forest.
Gangnam is a nice area to live if you like to stay away from the tourist crowds, because most of the other tourists (especially shoppers) would chose to stay near Myeone Dong or Dongdaemoon (1 hour travel distance from Gangnam by subway).The former JYP Entertainment headquarters in Gangnam District, southern Seoul. Desperate for cash, they get involved in violent political clashes, and are separated. Childhood friends Jong-dae and Yong-ki struggle to get by, until their shanty homes are demolished by local thugs.
So to catch onto the trend, people thought they had to come to Gangnam. “The Apgujeong and Cheongdam-dong regions were the center of fashion and trends, and a lot of ‘good-looking’ youngsters frequented the area. One of the reasons why K-pop found roots in Cheongdam was because Cheongdam and Apgujeong were also the hub of fashion and trend of the 90s.
It was in the mid-2000s that the winds started blowing in the other direction. “Even though Gangnam was relatively expensive, it was more efficient business-wise to build a company there because all infrastructure, including fashion, beauty and music, was concentrated in the Gangnam region,” said Kim Jin-woo, head researcher at Gaon Chart.The new YG Entertainment building in Hapjeong-dong, Mapo District, western Seoul. Along with the fashion and beauty industry that had already made itself at home, Cheongdam reigned as the go-to place for K-pop and music. When Mnet, a TV cable channel specializing in music, seated itself in Cheongdam-dong, other music companies including recording studios soon followed. With the influx of younger talent, Gangnam readied itself to host a cluster of musicians and related businessmen.
“Gangnam lost its ‘hip’ vibe when it lost its competitive edge and TV broadcasters including CJ ENM all moved to Sangam,” said Kim. When CJ ENM moved to Sangam-dong, western Seoul, taking Mnet with it, Gangnam lost a big chunk of its K-pop power. With this, the Apgujeong and Cheongdam region lost its competitive edge and handed its throne to western Seoul’s Hongdae and Sangsu-dong neighborhood. Entertainment agencies and TV stations began to fight for hegemony and some agencies were rumored to only let their acts appear on certain television programs.
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